May 19-25 is National Travel and Tourism Week in Jacksonville

Mayor Donna Deegan proclaimed National Travel and Tourism Week May 19-25 in Jacksonville at a May 22 reception at Visit Jacksonville headquarters and the downtown visitor center.

Deegan said 10% of Duval County residents, about 54,000 people, work in the tourism industry.

He also commented on surveys that measure the experience people from out of town have while in Jacksonville for the annual Donna Marathon weekend.

“Everyone says our citizens are very welcoming. It’s an honor to hear it,” Deegan said.

City Council President Ron Salem is president of the Duval County Tourism Development Council, the city agency that administers grants for tourism and events that bring visitors to Northeast Florida.

“This week is a reminder of the incredible impact travel and tourism has on our community and our economy,” Salem said.

In 2023, there were more than 22 million overnight visits and day trips made by visitors to Jacksonville, representing a $4 billion economic impact, he said.

Visit Jacksonville President and CEO Michael Corrigan said the Jacksonville Beaches Convention and Visitors Bureau is expanding its programs this year.

Approximately 75 people have completed the Tourism Ambassador Program, which allows them to learn about the community and tourism industry and tell Jacksonville’s story to visitors.

The Explorers Program that began last year on the Beaches with a sandcastle contest and silent disco at the Jacksonville Beach Pier is expanding to include more events throughout the city.

Corrigan said the Jacksonville Ale Trail self-guided tour by local craft brewers has grown to include a coffee and donut trail and this week, the Mayport Shrimp Trail will be added to what he called “The Jacksonville Trail Mix.”

Information about all of Visit Jacksonville’s programs for tourists and residents can be found at