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California’s latest groundbreaking privacy rules come under fire from all directions

Business, labor and consumer interests expressed very different views in a public forum Wednesday on proposed rules in California that would govern how companies use customers’ personal information for everything from hiring decisions to advertising.

California Privacy Protection Agency rules, in the works since the second half of 2023, require companies that use automated decision-making technology to provide consumers with a notice, a way to opt out, and a way to find out how the company uses ADMT to make decisions. decisions about them.